DUBAI, UAE-3rd October 2013: Psilog International, a regional value added distributor (VAD) and part of the Spectrum group in association with vendor partners Motorola and Norq have recently conducted an event called “Symposium of Mobility and Logistics”. The event which was held on 17th September 2013, at Holiday Inn Express, Dubai Media City, saw participation from retail and logistics giants in the region.

“Enterprise Mobility is a key technology that is transforming the world around us,” explained Vijay Sangam, the Enterprise Business Unit Manager – GCC at Psilog International. “We have been following various technology trends in the Middle East region and hence, we are well-positioned to serve our regional customers’ enterprise mobility needs. We believe that our regional presence and customer adoption is a clear indication of the value of our strategy and offerings in this space.”

Psilog International, in association with its vendor partners, today provides a comprehensive set of enterprise mobility products and services that leverage the power of today’s mobile devices to transform enterprise business processes and customer interfaces. Mobile technology is complex, but managing it does not have to be. The company works with its partners to develop enterprise mobility solutions that enable customers to manage any device, anywhere in the world, throughout the full lifecycle, without any hassles.

According to Vijay, events such as the “Symposium of Mobility and Logistics” are one of Psilog International’s many efforts in its go-to-market strategy to ensure the message is passed across to the right audience, using the right medium. “The event was specifically targeted at the retail and logistics sector. We focused on enterprise mobility products such as WAPG3, 8515, VH10, and Motorola 9100 and 9200 Series, among others. The event also served as a technology forum to introduce the Motorola and Psion synergy, and the ensuing relationship with Psilog International.”